Family-Owned Business Emblem

It doesn’t matter if you’re new to family business or have been in business for generations. Letting your customers know that you’re a “family-owned business” is as easy as uploading the emblem to your website, letterhead, email signatures, business cards and other marketing collateral. 

The unique family business advantage 

As a family business, you’re in good company. Up to 70% of Australian and New Zealand businesses are family-owned and the sector employs 50% of the workforce.*  

Only 52% of consumers know how to identify a family business, yet 70% trust family-owned businesses more, and 66% are willing to pay more for your products and services. Research** also reveals that being a family business gives you a distinct advantage over your competition.  

Is a family business, how are you letting your customers know that you are a family business, to build their trust in you? Family businesses have strong ties to the community and work to ensure the prosperity of the business for the future. As far as this goes for building trust and real connections with customers, the value is priceless.  

As part of your membership, you have the exclusive opportunity to use the Family Business Emblem. This is a recognisable symbol that will set you apart from your competitors. 

It tells your customers, the community and government that your business is a major contributor to everyday life and the future of Australia and New Zealand. 

By displaying the emblem on your website, product packaging, branding, shop front or marketing collateral, you are making a statement to the community that you are a family business they can trust. 

How to get the Family Business Emblem 

Use of the emblem is exclusively restricted to members of Family Business Association.  

As a member, you will have access to resources, events, training, and networking to help you navigate the challenges of operating a business alongside your family. 

Join Family Business Association today to start leveraging the family business advantage.

View our membership packages here

**KPMG and Family Business Australia Survey of Family Businesses 2009 (in conjunction with Bond University) 

*** www.edelman.com/research/family-business-trust2017 Edelman Trust Barometer Special Report: Family Business