Included in your FBA membership. This event is for Family Business Members and Advisor Members.
Get an inside look at De Lorenzo, a haircare brand that has been paving the way for their industry in Australia since its inception in 1945. Meet the current director, Luca De Lorenzo, and learn about his family business, go behind the scenes at their facility, and learn about their expansion into hair care products.
Founded in 1945 by Vincent and Anton De Lorenzo in Sydney, the De Lorenzo's were pioneers in salon-quality formulas, introducing Australia's first salon-only hair care range. De Lorenzo is one of the few Australian-made professional haircare brands whose products are all conceived, researched, developed, tested, manufactured and dispatched under the one roof at their production plant in Silverwater, Sydney.
During this special event, you will join the De Lorenzo family as they show you around their manufacturing factory, share insights on innovation, legacy, and staying proudly Australian-owned in a global industry, plus give attendees the opportunity to have a personalised hair analysis.
This event is a chance to learn about the De Lorenzo family and learn about their pioneering history.
What to expect:
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Facility Tour: Go behind the scenes at the De Lorenzo factory, tour their space and have a closer look at their professional haircare range. You'll also have an opportunity to undergo a personalised hair analysis to understand your hair type and care needs.
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Expansion: Learn about how and why the De Lorenzo's expanded to create a haircare range and the impact of being in a challenging global industry.
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Sustainability: Learn about the family's sustainability efforts, as their products are vegan, naturally based, biodegradable, not tested on animals, and manufactured using their own recycled and rain-harvested water system.
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Succession: Discover how De Lorenzo successfully transitioned to new family leadership and how they are involving the younger generation in the business.
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Networking Opportunities: Connect with fellow family business owners and industry peers, share experiences, and build valuable relationships that can support your business's future growth.
Meet De Lorenzo
De Lorenzo is a family-owned business passionate about delivering salon-quality professional haircare and products that have set the standard for the Australian industry since 1945. They are best known for introducing Australia's first salon-only haircare range. Their team is dedicated to ensuring every product meets exceptional quality standards, with all products conceived, researched, developed, tested, manufactured and dispatched under one roof at their production plant in Silverwater, Sydney.
Founded in 1945 in Sydney by Vincent and Anton De Lorenzo, the business developed a vision to bring salon-quality haircare to Australian professionals. The business grew steadily through the generations, with the family continuing to lead innovation in the industry. Under the current director Luca De Lorenzo's leadership, the business has expanded to include an education program, helping hairdressers of all abilities upskill and learn.
Today, De Lorenzo operates as a trusted haircare partner for salons across Australia, offering comprehensive professional products with a focus on quality, innovation and meeting the exacting standards required by industry professionals. They have refined their formulas and processes over decades, building strong relationships with salon owners and stylists. The business has successfully transitioned through multiple generations while maintaining the high standards and pioneering spirit Vincent and Anton established, staying proudly Australian-owned and manufactured in a global industry.
Why Come Along?
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Gain exclusive insights into the operations of a successful family business.
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Learn first-hand from the family behind the business about their opportunities and challenges.
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Expand your network within the FBA community and enjoy a relaxed environment for learning, sharing, and connecting.
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Find inspiration and practical ideas for your own business.
Event Details
This event is being held at De Lorenzo's Silverwater location. There is street parking available.
Please arrive promptly at 5:00am and enjoy networking, a panel discussion and a tour of their state-of-the-art factory. The De Lorenzo family will provide drinks and nibbles for you to enjoy.
If you have any questions, need assistance with registration, or require support on the day, please contact Lisa Jay at Ljay@familybusiness.org.au. Alternatively, you can reach FBA's Office by calling 1800 249 357.
