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From their family to yours – meet the owners of The Stillwell Motor Group

Join us on Thursday 11 July 2024, from 6pm to 8pm, as The Stillwell family opens the doors of Brighton BMW for an evening of networking, learning, and insights. A proud second generation family-owned business, The Stillwell Motor Group is one of Australia’s most successful, respected and experienced privately-owned automotive groups, with award winning dealerships, excellence in customer service, more than 250 high-calibre employees and over 60 years’ of industry experience. This is your opportunity to learn from a well-established and respected family business, to benefit yours.

What you have to look forward to:

  • Tour and Insights: Get a behind-the-scenes look at the operations of Brighton BMW, a key part of The Stillwell Motor Group.
  • Family Business Story: Hear firsthand from the Stillwell family about their rich history, the challenges they've overcome, and the lessons they've learned along the way.
  • Establishing a High-Calibre Team: Learn about Bib Stillwell’s legacy in unique staff training processes and building a loyal, engaged high-calibre team of employees.
  • Engaging the Next Generation: The Stillwell family will share how they ignited the passion of their next generation with their succession initiative – Next Gen Council.
  • Industry Update: Learn about the latest developments in the e-vehicle industry and receive a comprehensive update on the motor industry from one of the leaders in the field.
  • Networking Opportunities: Connect with fellow family business owners and industry peers, sharing experiences and building valuable relationships that can help your business into the future.


About The Stillwell Motor Group:

The Stillwell Motor Group has a rich history grounded in family values and a passion for excellence. Founded in 1949 by Bib Stillwell, the business quickly gained a reputation for excellence in sales and service. Bib's success as a racing driver added to the prestige of the dealership, which initially represented MG, Morris, and Jaguar.

Bib's racing career included partnerships with famous racing car names such as Brabham, Lola, Gulf Mirage, Ford GT 40, Maserati Birdcage, and Cooper Climax. His accomplishments on the track were matched by his business ventures, leading to the establishment of B.S. Stillwell-Holden in 1953 and later a Ford dealership in Kew.

After retiring from full-time racing in 1965, Bib expanded his business interests into aviation, becoming President of Gates Learjet Corporation in the USA and setting a world altitude record for an executive jet. Returning to Australia, he added a BMW dealership to his portfolio, which included Ford, Toyota, and Honda interests in Melbourne and Sydney. Bib's legacy continued with the founding of Silverstone Jaguar in Doncaster and the expansion of BMW dealerships in Melbourne until his passing in 1999.

The second generation of the Stillwell family has carried on Bib's passion, adapting and growing the business to meet the evolving demands of automotive consumers. Their commitment to

customer service and ownership experience has earned them numerous accolades, including the prestigious Australian Family Business of the Year award.

Today, The Stillwell Group remains a Melbourne-based family business dedicated to delivering the highest standards of performance, attention to detail, and customer satisfaction.

Don’t Miss Out! Secure your spot and join us for an exclusive behind the scenes look into The Stillwell Motor Group and learn more about their family business to benefit yours.

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