Join us for the next Advisor Connect Meeting by registering below.
This is an opportunity for advisors and other professionals across multiple disciplines to learn from each other, understand each other’s expertise and build a network that is required as trusted advisors to the unique Family Business sector.
Your local Advisor Facilitator will be your main point of contact.
Note: This event is for Advisors only.
This month's topic: The AI Tsunami - Augmenting Brands in the Age of Machine Learning
In this educational session specifically designed for Advisors to business owners, founders and senior leaders, we’ll explore the profound impact of artificial intelligence on brands. In today’s rapidly evolving business landscape, AI is permeating every corner of our lives, offering both incredible opportunities and significant risks.
As AI tools rapidly find their way into the hands of staff and clients, maintaining control over service delivery and brand promise are paramount. Trust, reputation and client loyalty are at stake, making it critical for brands to embrace AI with a strategic and human-centred approach.
This keynote will deliver the following to attendees:
• Understanding of the profound impact of AI on business operations.
• Unpacking the risks and opportunities of AI adoption across the whole-of-business.
• Practical insights into AI models being utilised successfully in a number of industries.
• A model and 7-step playbook for AI implementation.
About our speaker: Melissa Donnell, Brand Performance Expert, Affinity Communications
In her 30 plus-year career, Melissa Donnelly has launched and rebranded global enterprises, as well as companies that are rock stars in their own industries. She knows that when CEOs are scaling for growth, they need a powerful brand vehicle and show-stopping communications. Clients rave about Melissa's ability to ignite the DNA locked inside their businesses, and use it to unleash dominant brands into the market.
Melissa's ability to propel mid-market and family businesses to new heights, maximise brand equity, secure funding, attract top-tier talent and deliver exceptional customer value, has solidified her reputation as a trusted expert in the field.
Melissa's portfolio encompasses global enterprises, such as MTV, ESPN and Telstra; along with not-for-profit; plus high-growth ventures in the professional services, tech, agribusiness, manufacturing, infrastructure and energy sectors.
She's Chair of Brand Gold Coast, former Chair of the Domestic Violence Prevention Centre, a LinkedIn Top Voice and sought after industry commentator and keynote speaker.
We look forward to seeing you there.
This is a hybrid event and you may attend in person or online. If attending online, you will receive instructions upon registering.
Thank you to our Event Host
Please contact the FBA Office on 1800 249 357 if you require assistance with your registration.
Click here to view the terms and conditions.
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