This event is for FBA Advisor Members only.
Advisor Connect is a monthly event designed to support your ongoing professional development in family business advising, while building connections with fellow FBA Advisor Members across multiple disciplines.
Each event centres on a key theme which shapes the speakers, discussions, and learnings throughout the session. It’s an opportunity to deepen your understanding of others’ expertise, share insights, and uncover collaborative opportunities that will benefit you and the family businesses you support.
This hybrid event will be held in-person at Grant Thornton, Perth and also online. To join online the link will be provided when you register.
Topic: Marketing for Professional Services
Join Lynda Schenk and Amanda Sachse from Purple Giraffe, for a practical session on marketing for professional services; where selling expertise requires a very different approach to selling products. We’ll unpack why trust, reputation, and relationships matter more than flashy tactics, and how to clearly define your ideal client and value proposition. You’ll walk away with proven strategies across branding, thought leadership, client storytelling, referral networks, and smart use of AI tools. Just as importantly, we’ll cover the common pitfalls to avoid, so your marketing builds credibility, not risk.
Speaker
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Lynda Schenk |
An energetic and strategic marketing professional with almost three decades of experience across multiple industries.
Lynda founded Purple Giraffe Marketing Consultancy in 2014 offering an end-to-end marketing service that draws on her proven ability to formulate brand strategies and marketing plans that build brand equity, growth and profitability.
Her sharp commercial acumen combined with finely-tuned communication skills ensures the delivery of a personalised and effective approach for her clients.
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Amanda Sachse |
Amanda is a marketing and brand specialist with more than two decades of experience. With experience in the renewable energy, electrical, finance, not-for-profit, retail, travel and entertainment industries in both public and private sectors, Amanda is accomplished in strategy, planning and project management for multi-channel marketing and communications campaigns that deliver results.
Having previously owned and operated a business based in Perth for 14 years, Amanda has first-hand experience in business operations and understands the swings and roundabouts of small business. Amanda thrives on championing brands and customer experience and uses her expertise in business management and marketing to elevate businesses to the next level and beyond.
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Why Attend Advisor Connect
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Expand your network and connect with like-minded professionals who share your passion for supporting family businesses.
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Gain practical insights and strategies from experienced speakers on topics that matter most in family business advisory.
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Explore opportunities and collaborate with other advisors to strengthen the services you provide and challenge your way of thinking
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Stay ahead, keeping up-to-date with evolving best practices in advising family businesses.
As an FBA Advisor Member you are eligible to attend any advisor events across Australia and New Zealand
Not an FBA Family Business Accredited Advisor?
Becoming an FBA Accredited Advisor gives you the essential knowledge, skills, and practical tools to confidently support family businesses as they navigate growth, succession, and complex dynamics.
By engaging with a trusted community of professionals, you’ll stay informed on best practices, share experiences, and continue to grow your capability as an advisor. You’ll also be part of a supportive network dedicated to helping family businesses thrive for generations to come.
Learn more and become an Accredited Advisor today.
