We spoke with Wren Spence from Motor to learn more about the family business.
Tell us about your family business.
We’re Motor, a second-generation family business with over 25 years in the creative industry, known for our “Refreshingly Upfront” approach to building unstoppable brands. We keep winning for our clients through our kick-ass, multiphased process—Strategy, Creative, and Accelerate—cementing our reputation as a multi-award-winning force on the global stage. Whether you’re the small guy looking to grow or the big guy needing to stay ahead, we’re all about helping you sell more, and more again!
What has been your greatest success?
Hands down, our biggest success is the phenomenal relationship we’ve built with ALDI. We went from designing just one SKU of chewing gum 20 years ago to becoming their #1 agency here in Australia, and now we’re proud to work with them Globally, across the U.S, China, Austria, Germany, and the U.K.—that’s how we deliver at Motor.
Why did you join FBA?
We joined FBA to grow our network of like-minded businesses and help them thrive by supercharging their marketing game. We value the collaborative & welcoming environment that fosters genuine connections and empowers family brands to accelerate their success.
What advice would you give to other family businesses?
Stay daring and never settle for mediocrity—put the same heart and soul into your business that you do into your family.
Embrace authenticity, keep the lines of communication open, and focus on what makes you different so you can truly stand out in your industry.
Learn more about Motor Brand Design
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